Review: Pirate Jonny’s Caribbean Cowboy Steak Rub

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I was contacted by Terri Toner of Pirate Jonny’s LLC asking if I would like to review some of their rubs.  By now you know that I’m always game to try out new things.  Today’s article goes into detail about Pirate Jonny’s Caribbean Cowboy Steak Rub.

Pirate Jonny's Caribbean Cowboy Steak Rub

Pirate Jonny's Caribbean Cowboy Steak Rub

Pirate Jonny’s is based out of Tampa, FL and specializes in rubs that are low-sodium, MSG free, and gluten free.  Their Caribbean Barr-B-Q rub won 2nd place in the 2011 National BBQ Association Awards in Excellence.  They offer several different products ranging from an original BBQ rub to a key lime chili seasoning.

Naked Observations

Some of the key ingredients in this rub include brown sugar, paprika, chili powder, black pepper, sea salt, and coffee.  The rub is a browish-red color, as you can see below.  The aroma of the rub leans strongly towards coffee and chili powder, as does the taste.  The rub is not an overly salty rub.

Caribbean Cowboy Steak Rub

Caribbean Cowboy Steak Rub

Rub closeup

Rub closeup

To the Meat of the Matter

Steak.  Wonderful, glorious, juicy steak.  That is the meat du jour for this rub.  It advertises itself as a steak rub, why not try it out on a steak?  And when you mention steak, it’s sure hard to beat a ribeye.



I preheated the grill for indirect cooking to 450 degrees, seasoned the steak liberally with the rub, and cooked the steak on indirect heat for about 15 minutes.  After that 15 minutes, I turned the heat to high and seared the steak for about 5 minutes.  Below is the final result.

The finished product

The finished product

I’m going to preface this statement by saying I’m generally a terrible steak cook.  However…  this had to be the best tasting steak I’ve ever cooked.  The tenderness of the steak was absolutely perfect, and I probably could have used a butter knife to cut the steak.  The flavor of the steak was spot on.  The chili powder and paprika gave the steak a good color, and the coffee in the rub was the star.  Absolutely tasty!

If the rest of the products offered by Pirate Jonny’s is as good as the Caribbean Cowboy Steak Rub, then they have a bright future ahead.

The website for Pirate Jonny’s is, and they have an online store where you can purchase their products.  Pirate Jonny’s can also be found on Facebook here.

3 responses to “Review: Pirate Jonny’s Caribbean Cowboy Steak Rub

  1. Awesome that you liked the Pirate Jonny’s rub, Wanye! They’re located right here in Central FL (Tampa), so it’s nice to see local folks doing good stuff. Steak and photos look awesome! I’m now a fan of the reverse sear method as well! Perfect sear marks on your steak!

  2. Nice review Wayne. I had a similar experience with the Cowboy rub the other day; it wasn’t my favorite for a steak, but it was still pretty darn good.

    But I’m still trying to figure out what a Caribbean Cowboy is… 😉

  3. Hey Wayne, Thanks for the review!. I’m glad you liked it..we try to keep our products all natural, and with a palette of ingredients growing in, used culturally within the Caribbean region. As it turns out its quite a selection to choose from. Everything from coffee, cocoa, coconut to cinnamon and other fragrant spices. We have been having fun here in the Tampa Bay area with festivals and fresh markets, sharing our products and recipes. Thanks again! Pirate Jonny

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