Tag Archives: Facebook

Contest Bites: KLB “That’s Good Mustard” BBQ Sauce Giveaway

This evening, I came across a tweet in my Twitter feed from Kevin Bobo of KLB’s BBQ Sauce promoting a giveaway of his “That’s Good Mustard” BBQ Sauce!  I was lucky enough to win a bottle in his last giveaway, and I wanted to let you know about this one.

"That's Good Mustard"

"That's Good Mustard"

Now I have not tried the sauce yet, but it is on my immediate “must try” list as soon as I get the opportunity.  I’ve also read nothing but good things about the sauce, as you can see from my good friend Wilfred Reinke’s review of the sauce.

So how do you enter?  It’s super simple.  Just go the Facebook page for KLBFoods LLC, the company behind KLB’s BBQ Sauce, and click the “Like” button at the top of the page.  Yep, it’s that easy.  One winner will be chosen at random to receive a free 17 oz. bottle of his sauce.

Let Kevin know that Big Wayner sent you.  Good luck!!

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Mojobricks and Draper’s BBQ Giveaway

I’m super excited to bring this giveaway to you!  This contest features two of the hottest up-and-coming products on the BBQ competition circuit – Mojobricks ™ and Draper’s BBQ.

I have never had the chance to try out MojoBricks™, but from everything I have read they are an excellent wood source to use for your Big Green Egg, Primo Grill, Ole Hickory, Jambo, or any type of cooker.  MojoBricks™ are an all-natural 100% wood product cut into brick shape.  Available in “Fred Oak”, Maple, and Cherry flavors, MojoBricks™ contains no fillers or binders.  Its smaller size makes it much easier to transport than traditional wood logs, and the absence of creosote gives it a cleaner burn.  I could go on about various facts regarding MojoBricks™, but I prefer to let a couple of people who have used the product speak for themselves:

“Since we began using MojoBricks™, we have had a truly consistent run of success… I’m a believer!” – Kit Rudd, Pitmaster of Degüello BBQ

“I was really impressed with the smoke flavor and the smoke ring they (MojoBricks™) helped me develop. I was so impressed with them that I use them in my catering business daily.  Even my 4 year old daughter says “MojoBricks™ makes good smelling smoke!”” – Neil Strawder, Pitmaster of BigMista BBQ

“… it helped cut my use of charcoal by about ½ of what I would use… I don’t have to worry about moisture content or how long it’s seasoned.  I know that when I put a brick in my pit, I will get the same results every time.” – James R. Tindall, Pitmaster of Big JT’s Smokin BBQ.

As you all know, I am a huge fan of Draper’s BBQ Sauce and Rub.  And when Shane approached me about doing a giveaway in collaboration with Fred Grosse of MojoBricks™, I was quite eager!  So I know what you’re here to find out…  how in the world do I enter??  There are three ways to enter!  You can do one, two, or all three:

  1. Leave a comment on this blog post telling me which flavor of MojoBricks you would pick if you win.
  2. Tweet about this contest on Twitter using the following statement: “I want my @MOJOBRICKS and @drapersbbq from @brownkw!”  You can enter once a day by doing this.
  3. Become a fan of MojoBricks™ and Draper’s BBQ on Facebook.  You’ll need to let me know that you became a fan of these fine companies.  If you already are, then great!

This contest will end at 11:59pm EST on Tuesday, September 13.  I will draw two lucky winners using Random.org to win the following prizes:

  • One pack of MojoBricks™ in your choice of “Fred Oak”, Maple, or Cherry flavors.
  • One bottle of Draper’s Smokin’ BBQ sauce
  • One bottle of Draper’s A.P. BBQ Rub.

Good luck!

UPDATE: I just received an email from Fred Gross of MojoBricks™ with some really good news.  From now until the contest winner is announced, you can take 35% off of your order at http://www.mojobricks.com just by mentioning my name (Wayne Brown) and coupon code WAYNEBROWN.  It’s hard to beat that deal, so take advantage of it while it lasts!!

ANOTHER UPDATE: Shane Draper of Draper’s BBQ just contacted me.  He is extending his Labor Day sales event through the end of this contest!  All products discounted at least $1, and some packages are discounted by up to 20%!  Take advantage of getting a great product at sweet price by going to http://www.drapersbbq.com/store today!

Results for Father’s Day Frenzy with Draper’s BBQ Giveaway

First off, I want to thank Shane Draper at Draper’s BBQ for asking me to help him out with this contest.  We had a good response to the contest with 63 entries!  Most importantly, I want to thank all of you for entering the contest.  Without you, this contest would have not been possible.

For the drawing, I took all of the entries, sorted them in alphabetical order, and then used http://www.random.org to select three random numbers.  The following entries were selected in order of drawing:

  1. Winner of the 1-Pint Gift Pack (includes BBQ sauce, BBQ rub, and pint glass) — TheBBQDude (entered via Twitter)
  2. Winner of the BBQ sauce and BBQ rub bundle — Patrick Paquette
  3. Winner of a choice between BBQ sauce and BBQ rub — guardmp_MOM (entered via  Twitter)
If your name is listed as one of the winners, please contact Shane immediately at shane@drapersbbq.com with your shipping information.  Thank you once again to everyone who entered the contest, and I hope you continue to visit Big Wayner’s BBQ Blog for more contests, recipes, and other interesting things pertaining to the world of BBQ.

Father’s Day Frenzy with Draper’s BBQ — Final Push

As you may know, there is a little giveaway going on right now on this blog, courtesy of Draper’s BBQ.  Draper’s BBQ is offering up three great prizes for three different winners:

  1. One-pint gift pack, which includes a bottle of sauce, a bottle of rub, and a great pint glass
  2. BBQ Sauce and rub bundle
  3. Your choice of BBQ Sauce or rub.
As I mentioned on the blog entry for the contest, there are three different ways to enter — Facebook, Twitter, or this blog.  Now it’s time to give a little incentive for entering.  The methods of entering will be the same:
  1. Twitter — spread the word on Twitter!  Follow Draper’s BBQ on Twitter (@drapersbbq) and then tweet “I just entered the Father’s Day Frenzy with @drapersbbq Giveaway!  @brownkw  #drapersgiveaway”.
  2. Facebook — become a fan of Draper’s BBQ on Facebook here.  Leave a comment on his page about the way you’d use Draper’s BBQ Sauce and Rub if you win.  AS A BONUS, if you post a picture of your grilling or BBQ setup on the Draper’s BBQ Facebook page, you will get an additional bonus entry.
  3. This Blog — Post a comment below or on the original contest blog on how you would use Draper’s BBQ Sauce and Rub if you win.
Here’s the added bonus: for every friend that you refer to enter this contest that says they heard about it from you, you will receive a bonus entry into the contest!  How do you like that?  Your friends will get a chance to win, and you’ll get even more chances!
This contest is open to residents of the US and Canada and will end on Tuesday, June 14 at midnight EST (tomorrow night).  Winners will be announced the next day.
GOOD LUCK!!

Social Media, BBQ, and You: Embrace the Trend

A few days ago, I asked for some opinions on social media as it relates to the BBQ industry.  My goal was to prove a point that the social media phenomenon is one that people in the BBQ industry should fully embrace.  In order to do so, I set out to determine the amount of effort that successful users of social media in terms of BBQ, the things that they are doing right, and the positive consequences of their actions.  To those of you who were kind enough to answer the questions I had, thank you very much!  Now, on to the meat of the matter (pun totally intended)…

No matter how you look at it, social media marketing goals can be broken down into three distinct categories: enhancing brand recognition, conversion growth, and brand monitoring.  Whether intentional or unintentional, those of us talking up BBQ on Facebook and Twitter are working to achieve one or more of these goals.  Now there are wrong ways to do this and there are right ways.  The one wrong way that immediately comes to mind is having all of your Facebook statuses, Twitter posts, etc., essentially say “buy my stuff”.  My goal for today, however, is not to focus on the wrong way of doing things.  My goal is to highlight what others are doing right and how you can do the same thing.

The first, and maybe most important, rule of social media marketing is to embrace the “social” aspect of it.  Interact with your followers/fans, and put a significant amount of effort into it.  This was one thing agreed upon by those who took the survey, with 100% of survey respondents stating that over 25% of their social media interactivity involves interaction with others.  This gives customers the warm and fuzzy feeling of knowing that there is a person behind that brand taking interest in what we have to say.

Embracing social media is also something that does require a bit of time commitment.  It is not a “flash-in-the-pan” thing that you can do every once in a while and expect to be successful; there has to be a commitment to utilizing social media outlets.  All of the survey respondents stated that they devoted at least 9 hours a week to social media activities, with 86% stating that they devoted more than 17 hours a week.  Each of the respondents has accounts on Facebook and Twitter.  The majority also have blogs and are active in various forums, message boards, and other online communities.

In addition to the above information, I asked some free response questions to get a better gauge of the respondents’ mindsets.  One of the questions I asked was for a summary of how they use social media in 100 words or less.  The answers I received all contained two common elements: building relationships and customer service.  These two common elements embrace the social aspect of social media marketing and are a significant factor of why the respondents are successful.

How successful are they?  I asked that question too, inquiring how social media has made an impact on their business.  The response was totally overwhelming in the positive direction.  For the respondents who were bloggers, the impact has been growth of the network base and obtaining more connections.  For those that sell tangible products and services, the impact has been much more tangible.  Multiple respondents cited an increase in brand exposure (from local brand recognition to regional, national, and sometimes international brand recognition), while others noted significant increases in sales.

Obviously the return on investment in social media for those in the BBQ industry can be quite high.  However, it takes a significant amount of work and effort to reap those rewards.  I asked the respondents for one piece of advice they would offer to anyone embarking on the online social media marketing path.  In the advice given, there were certain elements that were repeated over and over again.  Those elements are:

  • Embrace every platform that you can.
  • Be yourself.
  • Don’t sell all the time.
  • Don’t be overly aggressive or rude.
The one piece of advice that kept being repeated was to be yourself.  I totally agree with this.  What makes the world of BBQ so special are all the unique personalities that are within this community.  Allowing your personality to shine through in your online activities will have the same effect that it does with any in-person activities.  
The upside of using social media as a marketing tool in the BBQ industry is huge!  In reality, it’s the same things that have been employed for years and years already by those in the BBQ industry.  The only difference now is that those same principles are being applied in a digital context.
A special thank you goes out once again to those of you that responded to the survey!  I could not have done this without you.  Do you have any other advice that you’d like to add?  Feel free to leave it in the comments below!

BBQ and Social Media — Your Opinions Needed

Social Media.  It’s the latest craze.  It has completely revolutionized product discovery, customer service, and news delivery.  Social media has allowed like-minded people all over the world to easily connect to one another to various reasons.  But how has it impacted those in the BBQ industry?  That’s what I aim to find out.

I would like to hear from any one who is involved in the BBQ industry in any form or fashion — whether you are a restaurant owner, competition team head cook, rub or sauce maker, or simply a fellow blogger like myself.  I want to know how the social media movement has affected you.  You can contact me one of three ways:

  1. Leave a comment on this blog post below.
  2. Use the contact form found here.
  3. Send me an email at brownkw@gmail.com.
I look forward to hearing from you!